We create brand stories that lead action.
We believe that communication efforts without a strategy, where the direction, the intended business outcome, and the targeted audience are not well defined, result in wasted expenditure.
In today's conditions where increasing costs cannot be directly passed on to consumers and customers, we recognize the importance of creating competitive advantages at every stage of the value chain.
We focus on the company, products, and brands through a 'deep dive' analysis. We develop your competitive communication strategy around five simple yet critical questions. Throughout this process, we steer clear of clichés, marketing scripts, and cookie-cutter approaches.
When you search for "building a brand" in Turkish online, you get 184 million results. The 4 Ps of marketing are expanding by the day, almost becoming part of middle school curriculums. All marketing textbooks teach similar approaches. Despite all this information, building a brand is becoming increasingly challenging.
At Communication Partner, we believe that brands are built through communication approaches that touch people's lives, create meaning, and add value to them.
With our 'Brand Story' model, we aim to craft a 'love story' between your brand and your target audience, aiming to set you apart within the competitive landscape. Some call it the 'big idea.' We call it an indispensable aspect of the process.
"Who stands behind this brand?"
The identity of the institution behind brands, products, and services is gaining increasing significance with each passing day. It is not just the performance of products and services that influences consumer decisions, but also who and how the work is being done. How companies treat their employees, where they source their raw materials, their environmental impact in the production process, and their contribution to the economy and society are all of interest to their various stakeholders.
Leadership communication, corporate social responsibility, sustainability approach, and financial performance communication all impact the value of a company as much as its reputation.
We place great importance on ensuring the sustainability of the bridge we establish between the companies we serve and the media. Therefore, we prioritize developing content that has news value. Through our 'News Center' application, we collaborate with teams experienced in the media for many years, who have worked as journalists, reporters, and editors, aiming to transform media relations into a competitive advantage for you.
By conducting in-depth research within your company, we identify news topics and create media opportunities for these topics to come to the forefront and for the desired messages to reach the target audience.
Media Training: We organize media relations training tailored to the needs of your company's spokespersons and leaders, preparing you for media relations through possible scenarios and accompanying you throughout all processes.
The advent of new media platforms such as Facebook, Twitter, Instagram, YouTube, and blogs has fundamentally transformed our communication habits. The digital world, where individuals serve as sources of news and information, has facilitated the proliferation of a 'personal and simple' language in communication. Social media crises have dominated our agenda.
We don't view social media solely as a communication channel; rather, we see it as a tool for listening to our target audience. We tailor the content developed for media relations to suit social media and share it with the target audience. The content we develop is integrated across all channels with the design and video work crafted by our creative team.
Company mergers, acquisitions, growth, downsizing, repositioning, strategy changes, market conditions, lean production, and competition are making change inevitable for companies.
Companies expect not only top-level executives but all employees to embrace change. They want to see employees as brand ambassadors.
We understand that it's impossible to convey the brand promise to other stakeholders if company employees, suppliers, and sales teams are unaware of the goals, do not embrace them, and do not reflect them in their work lives.
With the internal communication research model we have developed, we analyze communication channels, messages, and areas of change, aligning them with the company objectives to develop strategies and plans. Working closely with the leadership team, we collaborate to generate creative ideas and aim to foster change within the company.
With our design and video content team, we bring communication strategies to life across all channels. Our team consists of individuals with advertising experience and a background in journalism, ensuring that your brand story is tailored to the most suitable for mat for each platform.
We prioritize foreseeing and being prepared for crises before they escalate into full-blown emergencies. By identifying potential crisis scenarios related to your company, we conduct preparatory work based on these scenarios. We provide training for the crisis team and create guides outlining the necessary steps to be taken in crisis situations. We collaborate with company spokespersons to manage media relations during crisis situations. Conducting 'damage assessment' during crises, we develop approaches aimed at implementing measures based on the extent of damage. We evaluate each crisis within its own context and steer clear of clichéd approaches gleaned from crisis management literature.
Our event management team works to implement communication plans, ensuring centralized management and consistent service delivery.
Strateji, Marka İletişimi, Kurumsal İletişim, Medya İlişkileri, Dijital İletişim, İç İletişim & Değişim Yönetimi, Kriz İletişimi, Tasarım & Film, Etkinlik Yönetimi