Kia, which embarked on its transformation journey in 2020 with the slogan "Movement That Inspires," initiating a major change from its showrooms to its logo and brand identity, has become the main sponsor of the play "Afife," which has inspired generations of theater artists.

First performed on September 14, 2024, and met with great enthusiasm, Afife will continue to be staged at Zorlu PSM until November 14, 2024, welcoming art lovers throughout the season.