The Garenta brand aimed to explain the advantages of car rental over car ownership to SMEs in Anatolia.
The Garenta brand aimed to explain the advantages of car rental over car ownership to SMEs in Anatolia.
In 2017, the brand became the main sponsor of the Interactive Marketing Summit, a successful event organized by Marketing Türkiye, one of the most widely read publications in the field of marketing communication, for more than 10 years. In 2017, summits were held in Bursa, Kayseri and Eskişehir and the brand came together with the leading business associations and business people of these cities.
The project, conducted with direct access to the target audience, aimed to explain the role of car rental in the sharing economy and the benefits it offers. To further engage the audience, the psychological aspect of the car rental process was also addressed through collaboration with Psychologist Hasan Arslan.
