Shingles Can Awaken at Any Moment

GSK Türkiye ran an unconditional campaign called “Zona Her An Uyanabilir” (Shingles Can Strike at Any Time) to raise awareness about herpes zoster (shingles), a common condition in our country that affects one in three people over the course of their lifetime with individuals aged 50 and above being particularly at high risk.

Coordinated communication efforts across traditional and digital channels generated a total reach of nearly 5 million people. Nearly 80,000 views were achieved on YouTube. The campaign significantly increased awareness.

• The press conference organized for the campaign was attended by 16 journalists, including representatives from Milliyet, Hürriyet, Workshop, and Pharma World.
• The press release issued after the press conference received a total of 108 media coverages: 7 in print, including Hürriyet, Milliyet, and Sözcü, and 101 in digital format.
• The total circulation value of printed publications is 659,022.
• A total of 4,850,096 views were obtained across all reflections.
• The campaign advertorial appeared in three newspapers with high circulation and reputation (Milliyet, Hürriyet, Oksijen).
• The campaign was featured as the sponsor of the day on Aposto Gündem and as native content on Bundle.
• A YouTube program was filmed with Oksijen TV with Prof. Dr. Hüsnü Pullukçu as a guest.