Sensodyne Promine's sponsorship of open water swimmer Emre Erdoğan, which continues its communication with the motto "Strong in all conditions", was strongly carried to the brand's communication activities in 2019.
Emre Erdoğan, who aims to complete the "Oceans Seven", defined by the World Open Water Swimming Committee as the seven most difficult courses in the world and has completed 3 courses so far, was supported in his preparations to cross the Tsugaru Strait in Japan, the 4th course.
Communication activities started with the sponsorship launch party. During the following 5 months, special activities in the press, television and digital media brought Emre Erdoğan's performance in challenging conditions and the achievements he has brought to our country, the necessity of staying strong in all conditions and his suggestions to the news.
In August 2019, Emre Erdoğan became the first Turkish swimmer to swim across the Tsugaru Strait in Japan. The communication of this achievement continues with press releases and special news with wide media coverage.
The sponsorship's media communication efforts intensified between March - October 2019;
