Taking firm steps towards its goals with its investments in the future of transportation, Kia stated that 52 percent of its total sales in 2030 will be realized with vehicles with electric or electric-assisted engines.
Taking firm steps towards its goals with its investments in the future of transportation, Kia stated that 52 percent of its total sales in 2030 will be realized with vehicles with electric or electric-assisted engines.
Nearly 70 automotive publications and influencers were hosted at the launch, which was held in TRNC on two separate days with the theme of 'Return to Electricity'.
Within the scope of the launch, the participants had the chance to experience the EV6, which was selected as the car of the year in Europe, and the New Niro EV on the track specially reserved for them. The guests also listened to the brand's electrification vision and goals at the press conference hosted by Kia Türkiye senior executives.
Within the scope of the launch, more than 110 news coverage was obtained in print, digital and visual media, reaching 5 million people. With the news in the print media, visibility of approximately 10 newspaper pages was achieved. In addition, influencers who participated in the launch posted organic videos of their vehicle experiences on their social media channels.
