As the strategic communications partner for Red Bull, we supported the Slalom Between the Balloons project, brought to life in collaboration with Philips OneBlade, transforming Cappadocia’s unique landscape into an extraordinary aerial sports course.

Red Bull athlete Marco Waltenspiel took flight from a hot air balloon at approximately 2,800 meters above ground, navigating between balloons floating at different altitudes at speeds of up to 200 km/h in a wingsuit. Constantly changing wind conditions at different altitudes required split-second decisions, precise control and exceptional flying skills. Throughout the flight, Waltenspiel was accompanied by fellow Red Bull Skydive Team athlete Marco Fürst.

As part of the project, we managed the communications strategy, media relations, content development and press communications, contributing to the project’s visibility both in Türkiye and internationally. The experience, bringing together Cappadocia’s iconic landscape and the limits of human flight, once again highlighted the region’s strong potential as a stage for Red Bull’s aerial sports projects.

Red Bull Slalom Between the Balloons was more than an extraordinary flying experience; it became a global brand story bringing together sport, creativity and technology against the unique backdrop of Cappadocia, while celebrating individuality and the courage to carve your own path.