Within the scope of the media launch of the facelifted 4th generation of KIA's flagship model, the Sportage, the automotive press was hosted in Hatay, which offers a pleasant test route with its historical texture and natural beauty.
Within the scope of the media launch of the facelifted 4th generation of KIA's flagship model, the Sportage, the automotive press was hosted in Hatay, which offers a pleasant test route with its historical texture and natural beauty.
Nearly 50 automotive press representatives and automobile YouTubers attended the launch, where a press conference was held under the leadership of KIA General Manager Can Ağyel, and participants were given the opportunity to test drive the KIA Sportage.
Within the scope of the KIA Sportage launch, which took place over two days, 25 news items were covered in print media, 37 on online platforms, and 7 TV programs featured the Sportage news with the General Manager as the spokesperson. The print media news alone reached 6.8 million people, while 150 minutes of visibility was achieved through TV news.
In addition, digital channels were not overlooked as part of the launch, and automotive channels active on YouTube were invited. The Sportage videos on YouTube received more than 360 thousand views.
