Week of Possibilities

AbbVie employees undertake meaningful social responsibility initiatives as part of “Week of Possibilities” an annual event held simultaneously worldwide every June, focused on creating social benefit.

In 2025, AbbVie employees held the “Innovative Minds Workshops” in Gaziantep with Bilim Kahramanları Derneği, while the Spastic Children’s Foundation of Turkey organized an event for children with special needs in Istanbul. During the workshops, scientific experiments were conducted with students, educational kits were prepared for children in need, and 100 saplings were planted to create the “Growing Hopes Garden”.

• As an agency, we managed the project and planning process.
• A total of 72 news coverage pieces were generated from the distributed press release.
• These 72 news mentions reached a total of 198,121 people, with 150,000 reached through print media and 48,121 online.