A multi-legged media launch strategy was developed as part of the Türkiye launch of the Milan Protocol, which Barilla embraces globally and has developed on hunger and obesity issues.
A multi-legged media launch strategy was developed as part of the Türkiye launch of the Milan Protocol, which Barilla embraces globally and has developed on hunger and obesity issues.
In the first stage, a press trip to Milan was organized before the launch of the Protocol in Türkiye. The scope and objectives of the Protocol were shared with the press on an international platform. Social stakeholders were mobilized to draw attention to pasta consumption and health.
Collaboration with Slow Food, Buğday Association and Doğa Association.
At the Local Chains Meet event organized by the Turkish Retailers Federation (TPF), the subject was integrated into the opening speech of TPF President.
Organized an event for women journalists. The Milan Protocol was explained at the event where 7 columnist women journalists and the CEO of Barilla Gıda were brought together. The event received wide media coverage and the Protocol received support from Turkish companies.
