KoçSistem, the technology company of Koç Group, launched the Family Hour project to draw attention to screen addiction, which has increased in recent years as technology has entered our lives more and more, and to raise awareness among parents about their children's use of technology and to support them with trainings. Launched in partnership with AÇEV, the project aims to increase communication within the family and provide training and guidance services to parents on the use of technology.


During the communication process that started from the development of the project idea, a manifesto with a high emotional tone was prepared to explain the project to our social stakeholders. The prepared content invited families to turn off their screens for 1 hour in line with the project manifesto. In order to support the process with rich visuals and make it shareable, a campaign video was shot and a jingle was prepared to call for Family Time, where families spend time together away from screens.