As the strategic communications consultancy partner of Red Bull, we supported the communications efforts of Wings for Life World Run, a global charity race dedicated to funding research aimed at finding a cure for spinal cord injury.

Bringing together participants from around the world at the same time, the event united thousands of runners under a shared purpose, with 100% of entry fees and donations directed to spinal cord injury research. In Türkiye, the race attracted significant participation through both physical runs held in Istanbul and Izmir and the Wings for Life World Run App, which enabled people to join the event from anywhere.

As part of the project, we managed communications strategy, media relations, content development, and press office activities to help maximize the event’s visibility and impact. With the participation of Red Bull athletes, Paralympic national athletes, and sports enthusiasts from various disciplines, the event once again demonstrated the unifying power of sport in driving positive change.

More than just a race, Wings for Life World Run continues to inspire millions of people worldwide to support scientific research and contribute to a future where spinal cord injuries can be cured.