GSK Consumer Healthcare's leading brand in the oral care category, Sensodyne's Pronamel toothpaste series was relaunched with the name Sensodyne Promine and the concept of " Strong Under All Conditions".
A roadshow was organized for dentists in Istanbul, Izmir and Ankara to explain the renewal of the brand.
Dentists, the primary target audience of Sensodyne Promine, were presented with the functional and emotional benefits of the product and brand messages through an experience-oriented, emotionally touching and memorable event setup.
The Sensodyne Promine Dentists Roadshow reached 1200 dentists, making it the event series that brought together the largest number of dentists in Türkiye so far.
As a result of the press meetings held within the scope of the brand relaunch of Sensodyne Promine with its new name, a wide visibility was achieved in the media, reaching over 2 million people.
Within the scope of the relaunch communication, special news studies and TV guest appearances were also organized.
