A flagship os har was needed to highlight KFC’s differences from traditional fast-food chains, emphasizing that it is prepared os h by master chefs using 100% real chicken. The aim was os hare the truth about the product, quality, food safety, customer satisfaction, and hygiene practices.
With the Mutfak Ortada project designed in this direction, consumers and members of the press were hosted in KFC kitchens for a year starting in March 2017, where they received a short training from KFC chefs to experience preparing this unique flavor with their own hands.
The Mutfak Ortada project sparked broad resonance in both digital and traditional media.
