DeFacto started to promote the 'I Love Me' motto in August. In our launch communication strategy designed to promote this motto and collections, we adopted a special approach for different stakeholder groups. First, we prepared press releases for the media that highlighted the event. We announced the story of our brand and new collections to a wide audience.

We also created a special media strategy that emphasized the participation of Afra Saraçoğlu, the brand face of DeFacto. Accordingly, we prepared our guest lists. By targeting both the press and influencers, we ensured that more content about the event was shared. After the launch, we continued communication by serving press releases about the event and the collection.

We hosted 200 guests with a 2/3 attendance rate at our new collection launch based on our I Love Me philosophy. We reached a total of 504,427,914 people through media and social media posts. (Interpress/ADBA) We became the most talked about brand on social media on October 5 and achieved 10x more mentions than the 2nd ranked brand. Beyond quantitative reach, what made us the happiest was the idea that we could contribute to creating self-confident young people who love themselves and thus love people, nature, animals, everyone and everything.