We organized an exclusive trip to the Starbucks Reserve™ Roastery in Milan, a masterpiece of craftsmanship and innovation.

Since its opening in 2018, this iconic venue has been a hub for coffee excellence. Alongside a group of press members and influencers, we witnessed every stage of the coffee journey—from its purest form to roasting, grinding, and brewing.

Additionally, we had the chance to experience expertly crafted coffee cocktails and gastronomic delights prepared by Starbucks' skilled baristas.

This journey to the essence of coffee, shared with our guests, turned into an unforgettable experience.

We are delighted to reinforce Starbucks' passion and leadership in premium coffee at this prestigious destination.