In 2017, celebrating its 60th anniversary, Ekici launched the Taste Stories project to highlight the importance of cheese in Turkish culinary culture, strengthen its connection with consumers by positioning itself as a 'cheese expert', and inspire women.
In 2017, the project visited 7 provinces and Cyprus, where 36 local recipes were reinterpreted. The project aims to uncover forgotten cheese recipes in cities that haven't been highlighted for their gastronomy or reinterpret existing recipes with cheese.
Over a 10-month period, 41 journalists and bloggers were involved in the project. Visits were made to all provinces, with trips organized focusing on the table cultures of each province.
With 106 news articles included in the project, there were 6,988,503 accesses. Additionally, at the Kyrenia stop, social media posts garnered 769,920 impressions, 555,552 accesses, and 19,705 interactions.
