KFC, the world's largest chicken restaurant chain, has developed Mega Wrap, a brand new flavor that breaks the routine by addressing consumers who are tired of eating the same things in the same places every day.
KFC, the world's largest chicken restaurant chain, has developed Mega Wrap, a brand new flavor that breaks the routine by addressing consumers who are tired of eating the same things in the same places every day.
The winners, determined through a social media contest, experienced tasting the Mega Wrap while taking a helicopter tour over the skies of Istanbul. Traditional media was also involved in this unique, routine-breaking experience in the campaign's final phase.
The project's starting point was the idea of "people repeating their habits," aiming to highlight the existence of brand new alternatives around people that break the routine, liberate them, and provide greater satisfaction.
The project was one of the exemplary PR projects that demonstrated the brand's dynamic, innovative and consumer-oriented communication approach, created an emotional and special bond with the consumer, and provided traditional media adaptations of the social media campaign.
