For HARIBO, we have added a new one to the studies in which we follow those who find childish happiness with HARIBO in different moments of their lives and respond with real-time content.

Mauro Icardi's wife, Wanda Nara, took a photo on an airplane with the iconic HARIBO Golden Teddy Bear packs and then a fun message set was prepared for her lovely daughter Francesca Icardi. A surprise kit was sent to Francesca Icardi and a personalized surprise HARIBO box that combines curiosity, play, energy and childlike happiness was created as a basis for organic sharing.

Francesca Icardi shared an organic and enjoyable video content with the surprise HARIBO box sent to her. The fun comments shared in the Reels videos and Wanda Nara's sharing of the video on her Instagram story resulted in high reach figures.

The content project, which we named "Francesca Icardi's Childlike Happiness", reached 131,684 likes and 3.5 million reaches in one day.