As the strategic communications partner of ETİ, we supported the announcement of the first seed harvest of Kanatlı Wheat, developed by ETİ in collaboration with TÜBİTAK and TAGEM. Distinguished by its resilience to drought conditions and broad adaptability, Kanatlı Wheat offers a long-term, innovative solution to the impact of changing climate conditions on agriculture and the food ecosystem.

As Communication Partner, we developed a communications strategy that positioned Kanatlı Wheat not simply as an achievement in agricultural R&D, but as a compelling corporate narrative centred on climate change, food security, sustainable agriculture and local innovation. We created an integrated communications approach to convey ETİ’s more than 20 years of R&D expertise and the significance of Kanatlı Wheat for the future of food systems to a diverse range of stakeholders.

In line with this strategy, we managed the entire process, from message architecture and content strategy to media relations and press communications. We developed the central idea and narrative structure of the harvest film featuring ETİ Global CEO Ercan Öz, wrote the script and managed communications throughout the production process. In doing so, we extended the first seed harvest beyond a single communications moment, transforming it into a strategic communications platform that brought visibility to ETİ’s long-term approach to agricultural R&D, innovation and a sustainable food future.