In 2014, following the merger of Chrysler with Fiat, TOFAŞ needed a new corporate brand strategy. Communication Partner developed and implemented a communication strategy targeting company employees, dealers and business partners.
In 2014, following the merger of Chrysler with Fiat, TOFAŞ needed a new corporate brand strategy. Communication Partner developed and implemented a communication strategy targeting company employees, dealers and business partners.
The theme of 'renewal' based on TOFAŞ's brand heritage was used. In this context, the topics that constitute the company's touchstones were identified and integrated into all internal communication tools.
Reaching more than 20 thousand people, Tofaş Newspaper was subject managed and a special supplement was prepared. Launch meetings were organized for internal employees, dealers and business partners.
The merger was successfully managed in Turkey as well.
