Within the scope of the Altın Günü project, which was implemented with the aim of answering women's questions about HARIBO, it was aimed to benefit from the communication power of traditional golden days and to answer questions with a humorous approach.
Within the scope of the project realized under the haribohakkindahersey.com platform, Işın Karaca, Ayça Erturan and Saadet Algan (Işın Karaca, Ayça Erturan, Saadet Algan) were collaborated with the names loved and followed by the target audience.
As a result of the calls made by the project faces to their followers on their Instagram accounts, the guests of the gold day were determined among real consumers.
This cheerful team came together at the HARIBO Gold Day and spent pleasant hours together, chatting about many topics ranging from daily life to family life, from motherhood to beauty secrets. When it was time to collect gold, HARIBO's iconic product Golden Bear was served with a humorous approach.
Curiosities about HARIBO products were asked on the Haribohakkindahersey.com platform, where HARIBO transparently answers all questions.
The pleasant images of the project were shared with the audience through the HARIBO YouTube channel, HARIBO social media accounts and the social media accounts of the collaborating celebrities. Millions of followers became a part of this enjoyable meeting.
