Breathtaking Moment

Nefes Kesen An (The Breathtaking Moment), project was launched to raise awareness about Pulmonary Fibrosis (PF), also known as lung scarring, and to highlight the importance of early diagnosis.

The project was launched with a Reels video featuring actor İsmail Ege Şaşmaz, in which he shared information about the disease. Using Instagram’s “Add Yours” feature, users were invited to share their own “breathtaking moments” and the steps they took to achieve them.

1 million steps were collected for awareness through the video, which received over 15 million interactions.